Schedule · week of November 2, 2026 (sample)
The week, and the month behind it.
Publishing slots and client work on one calendar. Green is done or set, yellow waits on a client, red would be late. Nothing gets a slot before its gate: fact-check for a piece, an approval for a client post, signed consent forms for a film day.
This week
November 2 to 8.
Fourteen items. Four are done, four are today's, one is set, and nothing is late. The five yellow ones wait on a client: two for Saffron Table's owner, one each for Brightside's owners, Northwind's owner and Meridian's attorney.
November 2026
- 26, Monday October 26
- 27, Tuesday October 27
- 28, Wednesday October 28
- 29, Thursday October 29
- 30, Friday October 30
- 31, Saturday October 31
- 1, Sunday November 1
- 2, Monday: client work
- 3, Tuesday: client work
- 4, Wednesday: publishing; waits on someone
- 5, Thursday: client work; waits on someone
- 6, Friday, today: publishing; client work
- 7, Saturday: waits on someone
- 8, Sunday: client work; waits on someone
- 9, Monday: client work; publishing
- 10, Tuesday: client work; publishing; film day
- 11, Wednesday
- 12, Thursday: client work; publishing
- 13, Friday: client work
- 14, Saturday
- 15, Sunday
- 16, Monday: client work
- 17, Tuesday: film day
- 18, Wednesday: publishing; client work
- 19, Thursday: client work
- 20, Friday: client work; publishing
- 21, Saturday
- 22, Sunday
- 23, Monday: client work
- 24, Tuesday: publishing; client work
- 25, Wednesday: film day
- 26, Thursday, Thanksgiving, Saffron Table closed: client work
- 27, Friday
- 28, Saturday: client work
- 29, Sunday
- 30, Monday: client work
- 1, Tuesday December 1: client work; publishing; milestone
- 2, Wednesday December 2: client work
- 3, Thursday December 3: client work
- 4, Friday December 4
- 5, Saturday December 5
- 6, Sunday December 6
What repeats
Growth accounts get last week's bookings or calls and the cost per result against the target, with one sentence on what changes this week.
Every account, every month, written by a person after the books close. Late shows red on Today and on the Clients page until it is sent.
From January 2027, the Newsroom's Progress & Solutions letter goes out on Fridays. Until then the slot is a reminder, not a promise of a date.
A half day with each Growth account: what worked, what did not, the next plan, approved in writing.
How things get on the calendar
- A piece: after fact-check
A publishing slot is set only when every claim line is signed by a second person. Scheduled means checked, not hoped.
- A client post, ad or email: after its approval
Nothing with a client's name on it takes a slot before the account lead has signed it in the queue and, where the plan says so, the client has said yes on their dashboard.
- A film day: after the consent forms
Releases are signed before the day, not on it. Who is on camera, where it may run and how to withdraw, filed in the asset library with the selects.
- A client's closed day: nothing runs
Closed dates come from the plan. Ads pause, posts hold, Samia bot keeps the calendar quiet. Thanksgiving is one; the client's own days are the rest.
Later in November, and after
- MonNov 9Monday numbers · edit pass due: "How rain is measured" · Northwind: first cold snap forecast, answering-service trial starts · Brightside: Invisalign page due with the ownersGrowth accounts · Newsroom · Northwind · Brightside
- TueNov 10Saffron Table: Thanksgiving pre-order post, 4:30 pm · Meridian: green-card explainer filmed, 90 minutes at the office · brief call: vaccine explainer · Northwind: same-day quote template to the techsThe post needs the owner's yes by Nov 7; the script an attorney's by Nov 7
- ThuNov 12Saffron Table: office catering page live, the Google ads point to it the same day · Brightside: first recall wave, 38 patients, 10 am, if an owner has approved the wording (the first Thursday after a yes; Nov 12 at the earliest) · newsletters: Brightside, Northwind, Meridian · pitch review at the deskEach waits on its client's yes · Newsroom
- FriNov 13Meridian: review requests to October's closed mattersMentions the firm, never the matter
- MonNov 16Northwind: financing page live · Meridian: Local Services budget to $4,000 if the 15-minute response rate holds above 90%Both need the client's yes by Nov 14
- TueNov 17Brightside: filming the Thanksgiving chipped-tooth reelScripted · staff with their written yes only
- WedNov 18Draft due: "Why cities get hotter than the countryside" · Northwind Nextdoor post: what a $19 tune-up catchesNewsroom · Explainers · Northwind
- ThuNov 19Saffron Table email: "The lamb, for your table", to 3,180 subscribers · Brightside: second recall wave, 106 patients, texts at 10 amThe email needs the owner's yes by Nov 14 · the texts use the wording an owner approves for the first wave
- FriNov 20Saffron Table: Winter Table audience and the stars claim due with the owner · Brightside: Thanksgiving-weekend emergency budget due with the owners · draft due: "What the desk means by Regions"Approvals · Newsroom
- TueNov 24Draft due: "The person who reads the water meter" · Brightside reel: what to do if you chip a tooth at Thanksgiving dinnerMagazine · Brightside
- WedNov 25Film day: Saffron Table, Winter Table, 2:00–6:00 pmConsent forms signed before the day. No prices in video.
- ThuNov 26Thanksgiving: Saffron Table closed for service, pickups 10 am–2 pm · Brightside: emergency ads at $360 for the four days, if approvedNothing posts for Saffron Table; nothing runs
- SatNov 28Winter Table: plan, nine ads and two landing pages delivered, ads built pausedLive Dec 1
- MonNov 30Northwind: the manufacturer's rebate ends; every approved install ordered; the rebate line comes out of the adsNorthwind
- TueDec 1Winter Table live at half budget · December invoices go out · draft due: vaccine explainerAll accounts · Newsroom
- DecWed 2 – Thu 3November one-pagers: Brightside Dental and Meridian Law on Wed Dec 2, Saffron Table and Northwind on Thu Dec 3Written by a person after the books close
- TueDec 15January pieces locked for fact-checkNewsroom and Magazine
- January2027Newsroom first edition · Magazine Issue 01 · the first Friday letterDates not yet set
Staff
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A one-time code to your staff email, the same way clients reach their dashboard. Until then the calendar shows a sample week, clearly labelled. A date wrong? Tell the house.